Apr 24, 2022
In Welcome to the Forum
That is an increase in the click rate of about 22% in Country Email List just a few years. In the benchmark you therefore also read 'that the marketers and communication specialists who work in B2B deserve a compliment for all their hard work'. But where Country Email List the B2B deserves a compliment, the B2C has to work. The CTR in 2021 stood at a historically low 7.93%. And if you compare the clicks to the number of opened emails, you see a decrease. Fortunately it is less sharp. In 2020, the so-called Click To Open Rate or CTO averaged 17.57% and last year 17.03%. Please note: B2B again shows better figures here. The CTO in B2B in 2021 averaged 21.17%. Also read: Attention Country Email List B2B marketers. These will be the trends for 2022 And for the Country Email List opens, the picture for the B2C is fortunately slightly rosier. For the opens, there is a difference between 40.61% and 40.19%. But here too B2B wins. Send your campaigns on Saturday Country Email List The E-mail Marketing Benchmark not only provides a lot of information about the different ratios, but you Country Email List can also find a lot of information about the days and months on which marketers send their campaigns. And if you compare that data with the opens and clicks of the different sending Country Email List moments. You will come to surprising insights. For example, the Country Email List weekend as a shipping time appears to score well in both B2B and B2C, while marketers still prefer Tuesday or Thursday as a shipping time. Although these preferences are sometimes very industry-specific. If you look at the catering industry, you can get the following data from the Country Email List benchmark: Dutch Email Marketing Benchmark 2022: hospitality industry COR, CTR and campaigns Sending mailings on Sundays does not seem very convenient in the hospitality industry with an average COR of 20.13%, but Saturday does score particularly well. Furthermore, the days on which the catering Country Email List industry is very happy to send mailings.